The social media manager in your life deserves an amazing holiday season. It’s likely that they worked harder in 2020 than any previous year. Check out these top 10 gift ideas for social media managers from a fellow social media manager.

2020 has been anything but conventional. Social media moves quickly and those in the field have had to pivot, change, and create new strategies and content to keep up with the trends while still being sensitive to the current state of the world. It’s been a tough and exhausting year in the industry, therefore it’s time to make sure…


Navigating the holiday season and the biggest sales of the year is not easy for marketers. Many of us will do what we’ve never done before to reach the needs of customers.

Most of us can agree that this year has been quite the rollercoaster of events. Schools, businesses, shopping malls, and even restaurants all over the world have been negatively impacted by the spread of COVID-19. The holiday season is here and many of us want nothing more than to reunite with our friends, family, and significant others. …


Three years, three offices, and many clients later, in honor of the third anniversary of GOAT Social Media LLC, I am reflecting on the lessons I have learned along the way.

In September 2017, I decided to start my own LLC. It truly began as a side business and I was freelancing social media management for clients and businesses on a case by case basis. Soon, I fell in love with the fast-pace work of social media management and I ended up pursuing my Master’s in Mass Communications with a focus in Social Media at the University of Florida. While…


As algorithms favor video content, content creators are scrambling to include more video posts and animations to keep followers engaged.

We are used to seeing animations in movies and T.V. shows, lighting up the screen with their eye-catching movements. They help tell a story in a fun and engaging way. Similar to those, social media trends are always changing and online users are constantly trying to find new ways to differentiate and help the content they produce stand out from others. Animations are being taken to a whole new level with their popularity rising on all social media. …


Over the past few months, we have all learned the importance of technology and staying connected. Without Zoom, social media, and all of our devices, our quarantine experiences would have looked very different. The endless content on all social media platforms could leave you scrolling for hours subconsciously.

In 2019, internet users spent an average of 2 hours and 22 minutes per day on social networking sites. Many social media and online platforms have seen a rise since the beginning of the pandemic in their usage stats, as well as the amount of content being added. It seems there’s more…


Some marketers are predicting a near-term 15 to 25% dip in the average price of a sponsored post as demand for branded influencer content declines.

Unless you live under a rock without social media, you have probably heard of the word influencer. Social Media is filled with a variety of influencers that garner thousands or millions of followers that can create, follow, or “influence” many kinds of trends. They often partner with different brands that give them products, services, or lifestyles to promote.

Followers look up to these influencers to keep up with the latest trends in beauty, fashion, food…


TikTok is more than funny videos and silly dances. You can learn how to unclog a sink, discover the best places to drink in Disney World, and even discover the most underrated products available on Amazon.

Last night, inspired by TikTok, my family and I tried the Garbage Disposal cleaning hack. Oh yes, we filled our sink with ice and followed the instructions step by step. Last week I learned how to make Reese Witherspoon’s favorite green smoothie, because who doesn’t want to look as amazing as Reese at age 44? (Seriously I’m shocked too!)

If you have been on…


A sleeker Newsfeed, dark mode, and an emphasis on stories and groups can all be seen on Facebook’s latest desktop design.

Have you checked out the new Facebook desktop design? This update reminds me more of the mobile application than ever before. The overall look is modernized. The classic Facebook blue is subdued and there’s more white on the screen than ever before, that is unless you switch to the new “Dark Mode” option, then black dominates the layout.

Many of us are using Facebook’s tools more than ever before, therefore, it makes sense that Facebook added quick tab buttons…


Put down TikTok, exit out of Zoom, and close Facebook. You deserve a digital break ASAP.

Due to social distancing, we’ve never been on our phones, computers, and devices more than ever before, and let’s face it, we’re all pretty stressed right now. Whether you’re working from home, taking exercise classes, or catching up with family and friends, Zoom call hopping can be exhausting!

Too much information can leave your brain feeling overloaded. While “it could always be worse,” do understand that your feelings are valid. Having to be “on” 100% of the time is exhausting. I have learned for…


Pivot. An attractive word for change, adapt and survive during COVID-19.

Are you really in marketing if you haven’t heard or said the word “pivot” lately? It seems like everyone is “pivoting” their marketing and advertising strategy.

According to dictionary.com, the word “pivot” as a verb means “to turn on” but in the sport of basketball it means “to keep one foot in place while holding the ball and moving the other foot one step in any direction.” The basketball definition seems to apply to what many brands are currently doing. …

Kassie

Director of Social Media Communications at GOAT Social Media, UF Alum, FSU Alum, Theatre choreographer, and coffee obsessed. www.goatsocialmedia.com

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